MGMT 731 - Technology Strategy (SSF) - Fall 2012

MGMT 731 - Technology Strategy (SSF) - Fall 2012
Last edited by Karl Thatcher Ulrich over 1 year ago

Technology Strategy
(San Francisco - Fall 2012 - 0.5 cu) 

Professor Karl Ulrich

<<Click on "Modules" in the left navigation bar for the overall flow of the course, including all content pages and assignments.

There is no conventional syllabus for this course. The course materials are mostly embedded directly in the modules of this site. There is a textbook, but many of the readings and cases are web-based resources. You will find that preparing for this class is best done at your computer with a good internet connection, as you'll need to view web sites, read the content pages in Canvas and access documents from the web.

Textbook: 
Constantinos C. Markides and Paul A. Geroski. 2005. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets. Jossey-Bass. San Francisco. 

The text is available via Amazon in both paper and Kindle formats. There is a good supply of used copies available too. This is a well-written book that summarizes a lot of the academic literature, while providing good references to original sources. It's also quite inexpensive.

The other readings are all available as web pages or as PDFs via this site.

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